- Why is social media a real opportunity for the hospitality business?
- How can social media influence customer service and loyalty?
- What are the risks related to social media and why will community management be so important in the future for brands active in the hospitality and tourism industries?
For this new post I wanted to share with you an article I was asked to write for the Ecole Hôtelière de Lausanne EHLITE Magazine on the opportunities and challenges of social media as a way to develop brands, connect with the new generation of consumers and build loyalty in the hospitality industry.
Although a lot of things have been going on in word-of-mouth marketing since I wrote this article, the basics remain the same, when building engaged online communities around a brand on Facebook, Twitter, LinkedIn or Instagram, as my experience shows today.
Learn more on the key abilities necessary to build engaged online communities and spread the word of excellence in the hospitality and tourism industries with this article (click on the image to download the pdf) and do not hesitate to comment.
See you soon