Customer Loyalty & E-Marketing Event
Project Manager
I started my career in Marketing & Event Management developing for Swiss Life two major event platforms (Swiss Life Beach Volley & Swiss Life Golf Cup) and inviting more than 10’000 people via cultural, financial & sports events.
Very interested in Loyalty building & new media, I had then the opportunity to manage successfully several online content projects for companies in the service sector before starting in 2009 my Loyalty & New Media Study interviewing more than 30 managers in the Lake of Geneva Region about the way they build loyalty and use new media.
Motivated by the conclusions of my study, I launched by the end of 2009 my Loyalty & New Media blog as well as a group / community on LinkedIn to speak about new opportunities & challenges appearing in Loyalty Building but also to share my experience in developing communities on social media platforms such as Twitter, Facebook and LinkedIn.
Contributing regularly to Swiss Marketing events, I organized and promoted three successful round tables. Based on my experience in Community Management, I managed in May a national campaign for Edelvia for the Swiss & French (Paris) Markets. I have also conducted several Social Media seminars (April 2010 / February 2011) and had the opportunity to present Community Management Best Practices to Swiss Tourism professionnals last June 2011 in Martigny.
Passionnate about entrepreneurship and innovation, I contribute to the online promotion of Western Switzerland’s innovative startups active in the ICT sector (Information Technology) as Alp ICT Community Manager & Blogger.
Are we connected yet?
Have you got any comments or suggestions related to this blog? You think my profile is interesting and you have a project you want to discuss with me? Then don’t hesitate and contact me. When I’m not on the blog, you can find me at:
Contact me on LinkedIn
Join my Loyalty & New Media Community on LinkedIn
Follow me on Twitter
Posts related to my seminar:
- Fidélisez, il en restera toujours quelque chose (D. Luthi, dir. agence Do!)
- Fidélisation et les média sociaux (K. Flieger)
You can check my latest posts for Alp ICT here:
- Smallrivers: Interconnecting people around shared interests
- Is your mobile device secured ? Are you protected ?
