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Archive for the ‘Brand Management’ Category

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

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The Loyalty Marketing Rethink

Posted in Brand Management, Business development, Communication, Loyalty building, Social media, tagged , , , , , on 18 January 2011 | Leave a Comment »

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these times of economic uncertainty but also of great opportunities. Proper engagement leads to customer participation, [...]

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Going for Epic Tourism

Posted in Brand Management, Business development, Innovation, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 December 2010 | Leave a Comment »

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new consuming habits. On the crowded and very competitive global marketplace, loyalty building in the tourism [...]

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Inspiring Momentum Y

Posted in Brand Management, Business development, Communication, Events, Loyalty building, Social media, tagged , , , , , , on 1 December 2010 | 2 Comments »

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and loyalty building challenges & opportunities in the years to come. At the top of the [...]

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Come out and Tweet !

Posted in Brand Management, Business development, Communication, Innovation, Social media, tagged , , , , , on 7 September 2010 | 1 Comment »

Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the tools to engage with the Twittersphere. To be honest following multiple timelines can be quite [...]

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Tweet & Shake Experience

Posted in Brand Management, Communication, Innovation, Loyalty building, Social media, tagged , , , , , , , on 18 April 2010 | 2 Comments »

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural physical interaction, social connection potential and great user experience with strong brands to reinvent the [...]

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Rewinding Swiss Tourism

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , , on 4 April 2010 | 2 Comments »

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far more active as it offers modern hospitality infrastructures and efficient public transport networks. This is [...]

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Attention meets Gratitude

Posted in Brand Management, Business development, Communication, Events, Loyalty building, tagged , , , on 21 March 2010 | Leave a Comment »

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for my study “Fidélisation & Nouvelles Technologies” (Loyalty & New Media) mentioned the importance to stand [...]

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Tell & Engage

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , on 8 March 2010 | 2 Comments »

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New Media post. Some brands like Nespresso combine successfully traditional and new media to communicate & explain [...]

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Matching Tourism & New Media

Posted in Brand Management, Events, Innovation, Loyalty building, Social media, Tourism, tagged , , , , , on 18 February 2010 | 6 Comments »

How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were proud to have a nicely designed websites but few had an integrated communication approach. By [...]

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