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Archive for the ‘Communication’ Category

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

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The Loyalty Marketing Rethink

Posted in Brand Management, Business development, Communication, Loyalty building, Social media, tagged , , , , , on 18 January 2011 | Leave a Comment »

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these times of economic uncertainty but also of great opportunities. Proper engagement leads to customer participation, [...]

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Inspiring Momentum Y

Posted in Brand Management, Business development, Communication, Events, Loyalty building, Social media, tagged , , , , , , on 1 December 2010 | 2 Comments »

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and loyalty building challenges & opportunities in the years to come. At the top of the [...]

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Come out and Tweet !

Posted in Brand Management, Business development, Communication, Innovation, Social media, tagged , , , , , on 7 September 2010 | 1 Comment »

Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the tools to engage with the Twittersphere. To be honest following multiple timelines can be quite [...]

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Blending Loyalty with Location

Posted in Business development, Communication, Innovation, Loyalty building, Social media, tagged , , , , , on 19 July 2010 | Leave a Comment »

Location, Location, Location.  – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started as urban viral games could well bridge part of the gap between online communities and [...]

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Spotting Consumer Needs

Posted in Business development, Communication, Innovation, Loyalty building, Social media, Tourism, tagged , , , , on 7 June 2010 | Leave a Comment »

It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth (WOM) around projects & causes. As my study and recent seminar showed, a great part [...]

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New Seminar, New Challenges

Posted in Business development, Communication, Innovation, Loyalty building, Social media, tagged , , on 11 May 2010 | Leave a Comment »

Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse romande and that I would be organizing a Conference / Seminar for the Swiss Marketing [...]

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Tweet & Shake Experience

Posted in Brand Management, Communication, Innovation, Loyalty building, Social media, tagged , , , , , , , on 18 April 2010 | 2 Comments »

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural physical interaction, social connection potential and great user experience with strong brands to reinvent the [...]

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Rewinding Swiss Tourism

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , , on 4 April 2010 | 2 Comments »

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far more active as it offers modern hospitality infrastructures and efficient public transport networks. This is [...]

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Attention meets Gratitude

Posted in Brand Management, Business development, Communication, Events, Loyalty building, tagged , , , on 21 March 2010 | Leave a Comment »

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for my study “Fidélisation & Nouvelles Technologies” (Loyalty & New Media) mentioned the importance to stand [...]

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