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Archive for the ‘Loyalty building’ Category

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

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The Loyalty Marketing Rethink

Posted in Brand Management, Business development, Communication, Loyalty building, Social media, tagged , , , , , on 18 January 2011 | Leave a Comment »

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these times of economic uncertainty but also of great opportunities. Proper engagement leads to customer participation, [...]

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Going for Epic Tourism

Posted in Brand Management, Business development, Innovation, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 December 2010 | Leave a Comment »

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new consuming habits. On the crowded and very competitive global marketplace, loyalty building in the tourism [...]

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Inspiring Momentum Y

Posted in Brand Management, Business development, Communication, Events, Loyalty building, Social media, tagged , , , , , , on 1 December 2010 | 2 Comments »

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and loyalty building challenges & opportunities in the years to come. At the top of the [...]

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Learning from Loyalty Leaders

Posted in Events, Leadership, Loyalty building, tagged , , , , , , , , , on 5 October 2010 | Leave a Comment »

“Put great things out. And you’ll get great things back.” Robin Sharma Learning in a changing world Loyalty Building has always been a major strategical issue for businesses. Retaining customers, making them happy has become even more of a challenge in these challenging post crisis times where companies discover customers driven by new values and [...]

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Blending Loyalty with Location

Posted in Business development, Communication, Innovation, Loyalty building, Social media, tagged , , , , , on 19 July 2010 | Leave a Comment »

Location, Location, Location.  – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started as urban viral games could well bridge part of the gap between online communities and [...]

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Spotting Consumer Needs

Posted in Business development, Communication, Innovation, Loyalty building, Social media, Tourism, tagged , , , , on 7 June 2010 | Leave a Comment »

It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth (WOM) around projects & causes. As my study and recent seminar showed, a great part [...]

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New Seminar, New Challenges

Posted in Business development, Communication, Innovation, Loyalty building, Social media, tagged , , on 11 May 2010 | Leave a Comment »

Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse romande and that I would be organizing a Conference / Seminar for the Swiss Marketing [...]

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Tweet & Shake Experience

Posted in Brand Management, Communication, Innovation, Loyalty building, Social media, tagged , , , , , , , on 18 April 2010 | 2 Comments »

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural physical interaction, social connection potential and great user experience with strong brands to reinvent the [...]

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Attention meets Gratitude

Posted in Brand Management, Business development, Communication, Events, Loyalty building, tagged , , , on 21 March 2010 | Leave a Comment »

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for my study “Fidélisation & Nouvelles Technologies” (Loyalty & New Media) mentioned the importance to stand [...]

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