Feeds:
Posts
Comments

Archive for the ‘Tourism’ Category

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

Read Full Post »

Going for Epic Tourism

Posted in Brand Management, Business development, Innovation, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 December 2010 | Leave a Comment »

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new consuming habits. On the crowded and very competitive global marketplace, loyalty building in the tourism [...]

Read Full Post »

Spotting Consumer Needs

Posted in Business development, Communication, Innovation, Loyalty building, Social media, Tourism, tagged , , , , on 7 June 2010 | Leave a Comment »

It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth (WOM) around projects & causes. As my study and recent seminar showed, a great part [...]

Read Full Post »

Rewinding Swiss Tourism

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , , on 4 April 2010 | 2 Comments »

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far more active as it offers modern hospitality infrastructures and efficient public transport networks. This is [...]

Read Full Post »

Tell & Engage

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , on 8 March 2010 | 2 Comments »

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New Media post. Some brands like Nespresso combine successfully traditional and new media to communicate & explain [...]

Read Full Post »

Re:active Listening

Posted in Business development, Communication, Loyalty building, Tourism, tagged , , , on 27 February 2010 | 4 Comments »

“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll always remember a comment of a hotel manager  I met in Switzerland five years ago: [...]

Read Full Post »

Matching Tourism & New Media

Posted in Brand Management, Events, Innovation, Loyalty building, Social media, Tourism, tagged , , , , , on 18 February 2010 | 6 Comments »

How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were proud to have a nicely designed websites but few had an integrated communication approach. By [...]

Read Full Post »

Follow

Get every new post delivered to your Inbox.