Comments for Eugène Schoen

Comment on Simplicity Innovation by Eugène Schön

Eugène Schön — Thu, 16 Dec 2010 13:41:12 +0000

Thank you very much for mentionning my work/study in your excellent post ! I really appreciate it !

Making technology easy & simple to use is definitely an important step for any business / company who wants to improve customer experience and make a difference with excellent service.

Best regards

Eugène

Comment on Simplicity Innovation by Customers Love Simplicity « Design Changes

Customers Love Simplicity « Design Changes — Thu, 09 Dec 2010 16:16:16 +0000

[...] Customer Loyalty and e-Marketing product manager, Eugene Schoen wanted to find out. So he performed a study around simple innovations and customer loyalty—does one spur the other? [...]

Comment on Inspiring Momentum Y by Eugène Schön

Eugène Schön — Thu, 09 Dec 2010 09:06:32 +0000

Thanks Erika for your comment and for sharing the InkFoundry post link !

I like The Kitchen Sisters approach and I wish I could have attended this year’ WOMMA conference. It must have been awesome.

You are right, more brands should tell stories. It gives meaning to their marketing & communication, something more and more consumers will be looking for.

Eugène Schön

Comment on Inspiring Momentum Y by Erika Blanchard

Erika Blanchard — Mon, 06 Dec 2010 22:10:42 +0000

A truly relevant post! I just attended the WOMMA conference in Las Vegas and had the pleasure of attending two seminars that spoke to story-telling and its importance and impact on today’s consumers.

The Kitchen Sisters who master the art of story telling.

See this great post by InkFoundry for 10 great tips: http://www.inkfoundry.com/2010/11/the-art-of-storytelling-top-10-tips-from-the-kitchen-sisters/

Also, Tom’s Shoes – who, if you don’t know, gives a pair of shoes to a child in need with every pair that is purchased.

I, too, can attest to how many more people were listening and tuned-in to the story-telling presentations, vs. the basic lecture sessions.

More brands should tell stories…Thanks for your post on this important topic!

Erika Blanchard
VIPdesk

Comment on Tell & Engage by Inspiring Momentum Y « Eugène Schoen

Inspiring Momentum Y « Eugène Schoen — Wed, 01 Dec 2010 16:14:35 +0000

[...] Millennials. One of the keys elements of these future strategies will certainly be storytelling or storyplaying as brands & businesses will have to inspire community momentum by telling stories on different [...]

Comment on Come out and Tweet ! by Yann

Yann — Thu, 09 Sep 2010 14:14:11 +0000

Hey,
Thanks a lot for the mention.
Actually, I forgot I introduced you to twitter. Now I feel small with 10 times less followers as you
Bonne journée

Yann

Comment on Tweet & Shake Experience by eugen12

eugen12 — Wed, 30 Jun 2010 07:48:21 +0000

Hi Cindy Thank you so much for your encouragements ! I really appreciate ! Stay tuned for future posts to come soon !

Comment on Tweet & Shake Experience by Cindy

Cindy — Tue, 29 Jun 2010 23:44:08 +0000

Hi Eugene
I am enjoying the posts on your blog.
I love the wee bird in the photo very cute.
I was also interested to read about the way stories are being passed on to the younger generation….wow.
I love that these apps are so visual and that is great, but it doesnt leave much for the child to visualise in their own imagination as a book would do. The written word has the power to generate so much and this is largely lost when they use things like the iPad.
I guess my grandchildren will have a completely different world to contend with.
regards
Cindy
@notjustagranny

Comment on Matching Tourism & New Media by eugen12

eugen12 — Mon, 21 Jun 2010 12:24:17 +0000

Hi Punit – Thanks so much for your comment! Look forward to sharing & stay tuned for future posts !

Comment on Simplicity Innovation by Rick Cartwright

Rick Cartwright — Sat, 12 Jun 2010 10:29:45 +0000

It is really easy to over-design and make technology complex. You can pack more technology into devices as lower cost than every before. Using technology for the sake of adding technology results in complexity and a poor user experience. Thank you for the reminder!