“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]
Posts Tagged ‘Community management’
Learning from Loyalty Leaders
Posted in Events, Leadership, Loyalty building, tagged Community management, event online promotion, executive coaching, IMD, Inspire for Excellence, Lausanne, leadership, Post-Crisis consumer, Robin Sharma, Swiss Marketing on 5 October 2010 | Leave a Comment »
“Put great things out. And you’ll get great things back.” Robin Sharma Learning in a changing world Loyalty Building has always been a major strategical issue for businesses. Retaining customers, making them happy has become even more of a challenge in these challenging post crisis times where companies discover customers driven by new values and [...]
