Facebook « Eugène Schoen

Posts Tagged ‘Facebook’

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged authentic talk, brand buzz, Brand reputation, Community management, Facebook, Swiss Marketing Lausanne, TripAdvisor, Twitter on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

Read Full Post »

Tell & Engage

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged brand content, Conversation 2.0, customer engagement, Facebook, storyplaying, storytelling, Twitter on 8 March 2010 | 2 Comments »

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New Media post. Some brands like Nespresso combine successfully traditional and new media to communicate & explain [...]

Read Full Post »

Eugène Schoen

Loyalty & New Media Project Management

Posts Tagged ‘Facebook’

Recent Posts

Email Subscription

Twitter

Categories

Follow “Eugène Schoen”