TripAdvisor « Eugène Schoen

Posts Tagged ‘TripAdvisor’

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged authentic talk, brand buzz, Brand reputation, Community management, Facebook, Swiss Marketing Lausanne, TripAdvisor, Twitter on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

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Going for Epic Tourism

Posted in Brand Management, Business development, Innovation, Loyalty building, Social media, Tourism, tagged app, customer engagement, Destination, QR-Code, storytelling, TripAdvisor, WOM, Word of mouth on 12 December 2010 | Leave a Comment »

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new consuming habits. On the crowded and very competitive global marketplace, loyalty building in the tourism [...]

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Eugène Schoen

Loyalty & New Media Project Management

Posts Tagged ‘TripAdvisor’

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