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Posts Tagged ‘Twitter’

Walk the Talk

Posted in Brand Management, Communication, Loyalty building, Social media, Tourism, tagged , , , , , , , on 12 April 2011 | Leave a Comment »

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. In these very competitive markets, reaffirming your [...]

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Come out and Tweet !

Posted in Brand Management, Business development, Communication, Innovation, Social media, tagged , , , , , on 7 September 2010 | 1 Comment »

Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the tools to engage with the Twittersphere. To be honest following multiple timelines can be quite [...]

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Tweet & Shake Experience

Posted in Brand Management, Communication, Innovation, Loyalty building, Social media, tagged , , , , , , , on 18 April 2010 | 2 Comments »

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural physical interaction, social connection potential and great user experience with strong brands to reinvent the [...]

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Tell & Engage

Posted in Brand Management, Communication, Innovation, Social media, Tourism, tagged , , , , , , on 8 March 2010 | 2 Comments »

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New Media post. Some brands like Nespresso combine successfully traditional and new media to communicate & explain [...]

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Is Twitter building bridges ?

Posted in Events, Loyalty building, tagged , , , , on 16 December 2009 | 2 Comments »

Social sites have never been so busy, Twitter in particular ! As I attended last week Stephen MR Covey’s Workshop “Inspire for Excellence” organized by the Swiss Marketing Club & IMD in Lausanne I decided to share on Twitter some of the storytelling impressions & quotes during the conference. To my surprise one my very [...]

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