Is this hospitality heaven ?
Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS.
Getting real world interest & attention
When I asked managers how their companies build loyalty, more than 90 % mentioned EVENTS as an effective way to meet customers in good conditions to develop relationships and confidence. Events have also the ability to draw public attention. During a recent piano concert I was amazed by the attention the guests showed while listening to a speaker during the opening speech.
New Events are coming
Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. – Media Convergence – The Economist
As communication evolves into conversation 2.0, hospitality platforms will blend with social media giving birth to New Events with a strong focus on STORYTELLING, building brand content online and offline.
Making New Events today create opportunities to tell stories, develop relationships via social media (Facebook Fan Page, Twitter accounts, Linkedin Groups …) & encourage customer registrations. Remember, a registered customer has better chances of staying loyal.
Why not you ?
Companies & organizations promoting brands in the service sector should seriously consider working more with New Events. These event based strategies improve customer experience & loyalty using new media such as apps. Learn more in future posts !
How do you see the future of New Events ? Do you have any particular examples you’d like to share ? I’d be glad to have your comments !