Eugène Schoen

Category: Business development


New Consumer Rising

Back to basics for Twenty Ten ! A NEW CONSUMER is rising. LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution…

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What is a loyal customer ?

How do companies define loyalty ? As I started this study, I had in mind the definition learned in business school: loyalty marketing regroup strategies meant to convert consumers into customers and to motivate them to stay loyal to the…

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