Eugène Schoen

Category: Loyalty building


What is a loyal customer ?

How do companies define loyalty ? As I started this study, I had in mind the definition learned in business school: loyalty marketing regroup strategies meant to convert consumers into customers and to motivate them to stay loyal to the…

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Welcome !

HELLO EVERYBODY ! Here are some increasingly important questions: What makes a customer loyal ? What loyalty building strategies help companies ensure customer satisfaction in the present times where consumption patterns as well as customer confidence are evolving fast ?…

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