Eugène Schoen

Category: Social media


Rewinding Swiss Tourism

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…

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Tell & Engage

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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Matching Tourism & New Media

How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were…

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New Event Management

Is this hospitality heaven ? Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS. Getting real world interest & attention…

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New Consumer Rising

Back to basics for Twenty Ten ! A NEW CONSUMER is rising. LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution…

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Enter Conversation 2.0

Is Communication evolving into Conversation ? As the slides taken from a recent Thomas Baekdal presentation show (via NiceToFeedYou ) traditional marketing is undergoing a major revolution. Social media platforms (Twitter, Facebook, LinkedIn, …) are linking individuals with similar interests…

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