Eugène Schoen

Category: Brand Management


Rewinding Swiss Tourism

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…

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Attention meets Gratitude

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…

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Tell & Engage

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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Matching Tourism & New Media

How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were…

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