Eugène Schoen

Category: Innovation & Startup Promotion


Kickstarting a New Year of Timelines

“Bigger does not mean better, but better is how we get bigger.” Simon Sinek Hi folks, It’s a been a while since my last post. More than a year in fact. That’s a long time without giving news. As you…

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Attention, stories and a good product

“Interesting & Interested … it helps to be both. These are the two ways you earn attention.” Seth Godin Hi folks, Whether you are managing a small business as an entrepreneur, working on a project for a bigger company or…

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Focus on Doing, Keep on Listening

Hi folks, You can be a brilliant cook at home for your friends and not have what it takes to run a professional kitchen. Delighting customers day in, day out in a restaurant despite the stressful conditions requires solid professional…

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Boosting New Experiences with Innovation

“I have no special talent. I am only passionately curious” Albert Einstein Hi folks, A lot has been going on since my last post for this blog, one year ago. Changes that have affected the way we engage on social…

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Going for Epic Tourism

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…

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Come out and Tweet !

Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…

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Blending Loyalty with Location

Location, Location, Location.  – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…

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Spotting Consumer Needs

It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…

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New Seminar, New Challenges

Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…

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Tweet & Shake Experience

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…

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