Eugène Schoen

Category: Communication


Kickstarting a New Year of Timelines

“Bigger does not mean better, but better is how we get bigger.” Simon Sinek Hi folks, It’s a been a while since my last post. More than a year in fact. That’s a long time without giving news. As you…

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Create, Tell and Experience

The true sign of intelligence is not knowledge but imagination. Albert Einstein Hi Folks, In today’s connection economy storytelling is pretty much everywhere. Entrepreneurs use storytelling techniques to promote their businesses, prepare pitches and convince investors. Students use similar techniques to…

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Attention, stories and a good product

“Interesting & Interested … it helps to be both. These are the two ways you earn attention.” Seth Godin Hi folks, Whether you are managing a small business as an entrepreneur, working on a project for a bigger company or…

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Focus on Doing, Keep on Listening

Hi folks, You can be a brilliant cook at home for your friends and not have what it takes to run a professional kitchen. Delighting customers day in, day out in a restaurant despite the stressful conditions requires solid professional…

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Walk the Talk

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…

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The Loyalty Marketing Rethink

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…

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Inspiring Momentum Y

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…

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