What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Loyalty building, Social media
Tags: Adding value, buzz marketing, customer experience, iPad, Nespresso, Nintendo DS, Twitter, Wii
Simplicity is the ultimate sophistication – Leonardo Da Vinci Simplicity as an innovation trend Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in…
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