Eugène Schoen
Innovation & New Media Blog
Category: Loyalty building
Spreading the Word of Excellence
Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…
Read MoreCategory: Business development, Loyalty building, Social media, Tourism Tags: EHL, Hotel School Lausanne, Word of mouth
Boosting New Experiences with Innovation
Posted on by eugen12
“I have no special talent. I am only passionately curious” Albert Einstein Hi folks, A lot has been going on since my last post for this blog, one year ago. Changes that have affected the way we engage on social…
Read MoreWalk the Talk
Posted on by eugen12
“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…
Read MoreThe Loyalty Marketing Rethink
Posted on by eugen12
Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…
Read MoreGoing for Epic Tourism
Posted on by eugen12
The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…
Read MoreInspiring Momentum Y
Posted on by eugen12
“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…
Read MoreLearning from Loyalty Leaders
Posted on by eugen12
“Put great things out. And you’ll get great things back.” Robin Sharma Learning in a changing world Loyalty Building has always been a major strategical issue for businesses. Retaining customers, making them happy has become even more of a challenge…
Read MoreBlending Loyalty with Location
Posted on by eugen12
Location, Location, Location. – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…
Read MoreSpotting Consumer Needs
Posted on by eugen12
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…
Read MoreNew Seminar, New Challenges
Posted on by eugen12
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…
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Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
Eugène Schoen 