Eugène Schoen

Category: Loyalty building


Spreading the Word of Excellence

Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…

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Boosting New Experiences with Innovation

“I have no special talent. I am only passionately curious” Albert Einstein Hi folks, A lot has been going on since my last post for this blog, one year ago. Changes that have affected the way we engage on social…

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Walk the Talk

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…

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The Loyalty Marketing Rethink

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…

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Going for Epic Tourism

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…

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Inspiring Momentum Y

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…

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Learning from Loyalty Leaders

“Put great things out. And you’ll get great things back.” Robin Sharma Learning in a changing world Loyalty Building has always been a major strategical issue for businesses. Retaining customers, making them happy has become even more of a challenge…

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