customer experience | Eugène Schoen

Create, Tell and Experience

Posted on 13 October 2013 by eugen12

The true sign of intelligence is not knowledge but imagination. Albert Einstein Hi Folks, In today’s connection economy storytelling is pretty much everywhere. Entrepreneurs use storytelling techniques to promote their businesses, prepare pitches and convince investors. Students use similar techniques to…

Category: Brand Management, Communication Tags: customer experience, Jeff Gomez, multiplatform storytelling, narrative, Personal branding, Personal Marketing, storytelling, transmedia

Tweet & Shake Experience

Posted on 18 April 2010 by eugen12

2 Comments

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…

Category: Brand Management, Communication, Innovation & Startup Promotion, Loyalty building, Social media Tags: Adding value, buzz marketing, customer experience, iPad, Nespresso, Nintendo DS, Twitter, Wii

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