Eugène Schoen

Category: Tourism


Spreading the Word of Excellence

Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…

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Walk the Talk

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…

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Going for Epic Tourism

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…

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Spotting Consumer Needs

It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…

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Rewinding Swiss Tourism

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…

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Tell & Engage

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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Re:active Listening

“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll…

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