Eugène Schoen

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Focus on Doing, Keep on Listening

Hi folks, You can be a brilliant cook at home for your friends and not have what it takes to run a professional kitchen. Delighting customers day in, day out in a restaurant despite the stressful conditions requires solid professional…

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Walk the Talk

“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…

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Tell & Engage

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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