Eugène Schoen
Innovation & New Media Blog
Category: Brand Management
Create, Tell and Experience
Posted on by eugen12
The true sign of intelligence is not knowledge but imagination. Albert Einstein Hi Folks, In today’s connection economy storytelling is pretty much everywhere. Entrepreneurs use storytelling techniques to promote their businesses, prepare pitches and convince investors. Students use similar techniques to…
Read MoreWalk the Talk
Posted on by eugen12
“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…
Read MoreThe Loyalty Marketing Rethink
Posted on by eugen12
Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…
Read MoreGoing for Epic Tourism
Posted on by eugen12
The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…
Read MoreInspiring Momentum Y
Posted on by eugen12
“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…
Read MoreCome out and Tweet !
Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…
Read MoreTweet & Shake Experience
Posted on by eugen12
What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…
Read MoreRewinding Swiss Tourism
Posted on by eugen12
Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…
Read MoreAttention meets Gratitude
Posted on by eugen12
If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…
Read MoreTell & Engage
Posted on by eugen12
Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…
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Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
Eugène Schoen 