Eugène Schoen

Category: Business development


Attention, stories and a good product

“Interesting & Interested … it helps to be both. These are the two ways you earn attention.” Seth Godin Hi folks, Whether you are managing a small business as an entrepreneur, working on a project for a bigger company or…

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Spreading the Word of Excellence

Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…

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The Loyalty Marketing Rethink

Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…

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Going for Epic Tourism

The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…

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Inspiring Momentum Y

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…

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Come out and Tweet !

Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…

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Blending Loyalty with Location

Location, Location, Location.  – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…

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