Eugène Schoen
Innovation & New Media Blog
Category: Business development
Attention, stories and a good product
Posted on by eugen12
“Interesting & Interested … it helps to be both. These are the two ways you earn attention.” Seth Godin Hi folks, Whether you are managing a small business as an entrepreneur, working on a project for a bigger company or…
Read MoreSpreading the Word of Excellence
Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…
Read MoreCategory: Business development, Loyalty building, Social media, Tourism Tags: EHL, Hotel School Lausanne, Word of mouth
The Loyalty Marketing Rethink
Posted on by eugen12
Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these…
Read MoreGoing for Epic Tourism
Posted on by eugen12
The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…
Read MoreInspiring Momentum Y
Posted on by eugen12
“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…
Read MoreCome out and Tweet !
Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…
Read MoreBlending Loyalty with Location
Posted on by eugen12
Location, Location, Location. – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…
Read MoreSpotting Consumer Needs
Posted on by eugen12
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…
Read MoreNew Seminar, New Challenges
Posted on by eugen12
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…
Read MoreAttention meets Gratitude
Posted on by eugen12
If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…
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Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
Eugène Schoen 