Eugène Schoen
Innovation & New Media Blog
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Spreading the Word of Excellence
Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for…
Read MoreCategory: Business development, Loyalty building, Social media, Tourism Tags: EHL, Hotel School Lausanne, Word of mouth
Going for Epic Tourism
Posted on by eugen12
The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…
Read MoreSpotting Consumer Needs
Posted on by eugen12
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…
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Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
Eugène Schoen 