transmedia | Eugène Schoen

Create, Tell and Experience

Posted on 13 October 2013 by eugen12

The true sign of intelligence is not knowledge but imagination. Albert Einstein Hi Folks, In today’s connection economy storytelling is pretty much everywhere. Entrepreneurs use storytelling techniques to promote their businesses, prepare pitches and convince investors. Students use similar techniques to…

Category: Brand Management, Communication Tags: customer experience, Jeff Gomez, multiplatform storytelling, narrative, Personal branding, Personal Marketing, storytelling, transmedia

Inspiring Momentum Y

Posted on 1 December 2010 by eugen12

2 Comments

“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…

Category: Brand Management, Business development, Communication, Loyalty building, Social media Tags: Digital Natives, flashmob, generation y, millenial generation, storyplaying, storytelling, transmedia

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