“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso…Read More
Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…Read More
What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…Read More
Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…Read More
Social sites have never been so busy, Twitter in particular ! As I attended last week Stephen MR Covey’s Workshop “Inspire for Excellence” organized by the Swiss Marketing Club & IMD in Lausanne I decided to share on Twitter some…Read More
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