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Boosting New Experiences with Innovation

Posted on 18 May 2012 by eugen12

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“I have no special talent. I am only passionately curious” Albert Einstein Hi folks, A lot has been going on since my last post for this blog, one year ago. Changes that have affected the way we engage on social…

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Category: Innovation & Startup Promotion, Loyalty building, Social media Tags: Alp ICT, brand content, consumer experience, EPFL, Google +, innovation trends, Instagram, inzair, Pinterest, poken, startup, startup promotion

Tell & Engage

Posted on 8 March 2010 by eugen12

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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Category: Brand Management, Communication, Innovation & Startup Promotion, Social media, Tourism Tags: brand content, Conversation 2.0, customer engagement, Facebook, storyplaying, storytelling, Twitter

New Event Management

Posted on 24 January 2010 by eugen12

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Is this hospitality heaven ? Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS. Getting real world interest & attention…

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Category: Business development, Loyalty building, Social media Tags: attention, brand content, Conversation 2.0, e-events, hospitality platforms, registration, storytelling