HELLO EVERYBODY !
Here are some increasingly important questions:
- What makes a customer loyal ?
- What loyalty building strategies help companies ensure customer satisfaction in the present times where consumption patterns as well as customer confidence are evolving fast ?
- How are used the latest technologies (social media + smartphones + online solutions) in these strategies ?
Nowadays these questions make even more sense !
To get a better picture, I contacted the management of more than 30 companies in the Lake of Geneva Region in Switzerland. Although active in very different sectors (insurance, banking, advertising, tourism, public transport, e-marketing & fashion) all these companies have one thing in common:
- the determination to satisfy their customers.
In this changing world, new opportunities & challenges are appearing in areas such as loyalty building strategies, communication and business development. The conclusions of my study surprised me. They will surprise you too.
Follow this blog & learn more as my future posts will develop these new trends.
Welcome ! Hope you enjoy it !