Eugène Schoen
Innovation & New Media Blog
Category: Business development
Re:active Listening
“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll…
Read MoreSimplicity Innovation
Simplicity is the ultimate sophistication – Leonardo Da Vinci Simplicity as an innovation trend Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in…
Read MoreBuilding Loyalty with Apps
Web users are going mobile Recent studies by Google (Wired, feb. 2010) show that only a small part of the 4-5 billion mobile phone handsets in the world are smartphones. Only a small part of these users have access, for…
Read MoreWhat is a loyal customer ?
How do companies define loyalty ? As I started this study, I had in mind the definition learned in business school: loyalty marketing regroup strategies meant to convert consumers into customers and to motivate them to stay loyal to the…
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Eugène Schoen
Eugène Schoen 