Back to basics for Twenty Ten !
A NEW CONSUMER is rising.
LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution for the Swiss retail market. In America a recent study showed that a growing percentage of smartphone owners made mobile purchases when products weren’t available in store in 2009. Things are moving !
A Post Crisis Consumer as described by John Gerzema is emerging. Connected via social media & the web, this customer has new cultural values (relation to credit, ethics driven, quality seeking, community conscious) & consuming strategies (durable living, cooperative consumerism).
New consumers equal new challenges for the companies intending to rebuild sound business relationships and loyalty.
Customer feedback will be crucial in developing effective loyalty building programs for your customer communities.
- What drives your consumer ?
- What does he or she like in your product, brand, point of sale or event.
- How satisfied are they ? What can managers improve to increase customer satisfaction and loyalty ?
As my study showed companies with loyal customers stay close to them, keep in touch and integrate surveys in the consumption process to avoid customers feeling annoyed or under surveillance.
Happy TWENTY TEN to everybody !
Has your customer changed too ? How ?
I’d be glad to have your comments !