Eugène Schoen

Category: Communication

New Seminar, New Challenges

Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…

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Tweet & Shake Experience

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…

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Rewinding Swiss Tourism

Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…

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Attention meets Gratitude

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…

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Tell & Engage

Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…

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Re:active Listening

“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll…

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