Eugène Schoen
Innovation & New Media Blog
Category: Communication
Come out and Tweet !
Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…
Read MoreBlending Loyalty with Location
Posted on by eugen12
Location, Location, Location. – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…
Read MoreSpotting Consumer Needs
Posted on by eugen12
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…
Read MoreNew Seminar, New Challenges
Posted on by eugen12
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…
Read MoreTweet & Shake Experience
Posted on by eugen12
What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…
Read MoreRewinding Swiss Tourism
Posted on by eugen12
Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…
Read MoreAttention meets Gratitude
Posted on by eugen12
If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…
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Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
- It’s all about using the right one - The appropriate medium | Seth's Blog seths.blog/2019/06/the-ap… #communication 23 minutes ago
