Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Social media, Tourism
Tags: augmented reality, Conversation 2.0, Destination management, Foursquare, geolocalization, GPS guided tours, storytelling, YouTube
Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Social media, Tourism
Tags: brand content, Conversation 2.0, customer engagement, Facebook, storyplaying, storytelling, Twitter
How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were…
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Simplicity is the ultimate sophistication – Leonardo Da Vinci Simplicity as an innovation trend Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in…
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