Simplicity is the ultimate sophistication – Leonardo Da Vinci
Simplicity as an innovation trend
Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in Yverdon (Switzerland), mentioned the challenge of making technology easy & simple to use.
Some of the best known examples of this user-friendly product philosophy come from Cupertino. Browsing the web, checking your e-mails, editing your calendar, accessing your Twitter or Linkedin accounts have never been so easy thanks to app based / touchscreen equiped devices like the iPhone and iPad. Switch on, tap on your app and get to work !
Simplicity & Loyalty: Making life easier
As my study showed, companies in Suisse Romande with loyal customers improve constantly consumer experience.
App based devices such as smartphones & wi-fi tablets will help new users of all ages access the Web in a more simple way, creating new conversation 2.0 & loyalty building opportunities for many companies. Stay tuned for more in my future posts !
What do you think about Simplicity Innovation ?
I’d be glad to have your comments !