Category: Communication
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…
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What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Loyalty building, Social media
Tags: Adding value, buzz marketing, customer experience, iPad, Nespresso, Nintendo DS, Twitter, Wii
Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Social media, Tourism
Tags: augmented reality, Conversation 2.0, Destination management, Foursquare, geolocalization, GPS guided tours, storytelling, YouTube
If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…
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Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…
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Category: Brand Management, Communication, Innovation & Startup Promotion, Social media, Tourism
Tags: brand content, Conversation 2.0, customer engagement, Facebook, storyplaying, storytelling, Twitter
“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll…
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Eugène Schoen 