Eugène Schoen

Category: Loyalty building


Simplicity Innovation

Simplicity is the ultimate sophistication – Leonardo Da Vinci Simplicity as an innovation trend Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in…

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New Event Management

Is this hospitality heaven ? Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS. Getting real world interest & attention…

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Building Loyalty with Apps

Web users are going mobile Recent studies by Google (Wired, feb. 2010) show that only a small part of the 4-5 billion mobile phone handsets in the world are smartphones. Only a small part of these users have access, for…

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New Consumer Rising

Back to basics for Twenty Ten ! A NEW CONSUMER is rising. LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution…

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Enter Conversation 2.0

Is Communication evolving into Conversation ? As the slides taken from a recent Thomas Baekdal presentation show (via NiceToFeedYou ) traditional marketing is undergoing a major revolution. Social media platforms (Twitter, Facebook, LinkedIn, …) are linking individuals with similar interests…

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What is loyalty building marketing ? (1)

There is not one but many ways to define a loyal customer depending on business models, values, corporate histories. But HOW do the managers interviewed motivate their customers to stay loyal to their brands, products, services & points sales ?…

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Is Twitter building bridges ?

Social sites have never been so busy, Twitter in particular ! As I attended last week Stephen MR Covey’s Workshop “Inspire for Excellence” organized by the Swiss Marketing Club & IMD in Lausanne I decided to share on Twitter some…

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