Eugène Schoen

Category: Loyalty building

Is Twitter building bridges ?

Social sites have never been so busy, Twitter in particular ! As I attended last week Stephen MR Covey’s Workshop “Inspire for Excellence” organized by the Swiss Marketing Club & IMD in Lausanne I decided to share on Twitter some…

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What is a loyal customer ?

How do companies define loyalty ? As I started this study, I had in mind the definition learned in business school: loyalty marketing regroup strategies meant to convert consumers into customers and to motivate them to stay loyal to the…

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Welcome !

HELLO EVERYBODY ! Here are some increasingly important questions: What makes a customer loyal ? What loyalty building strategies help companies ensure customer satisfaction in the present times where consumption patterns as well as customer confidence are evolving fast ?…

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