Eugène Schoen

Category: Loyalty building


Tweet & Shake Experience

What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…

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Attention meets Gratitude

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent. – Isaac Newton Re-Introducing attention Without customer attention, the best communication strategies are useless ! Several managers interviewed for…

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Re:active Listening

“Seek first to understand then to be understood.” Stephen R. Covey Listen to UNDERSTAND As part of the active communication process, listening is a key-skill when it comes to building loyalty in the Tourism sector & service based operations. I’ll…

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Matching Tourism & New Media

How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were…

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Simplicity Innovation

Simplicity is the ultimate sophistication – Leonardo Da Vinci Simplicity as an innovation trend Speaking about future innovation trends in consuming , Josée Bélanger Simko, one of the main speakers at last year’s Innovation Conference organized by the HEIG-VD in…

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New Event Management

Is this hospitality heaven ? Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS. Getting real world interest & attention…

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Building Loyalty with Apps

Web users are going mobile Recent studies by Google (Wired, feb. 2010) show that only a small part of the 4-5 billion mobile phone handsets in the world are smartphones. Only a small part of these users have access, for…

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New Consumer Rising

Back to basics for Twenty Ten ! A NEW CONSUMER is rising. LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution…

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Enter Conversation 2.0

Is Communication evolving into Conversation ? As the slides taken from a recent Thomas Baekdal presentation show (via NiceToFeedYou ) traditional marketing is undergoing a major revolution. Social media platforms (Twitter, Facebook, LinkedIn, …) are linking individuals with similar interests…

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What is loyalty building marketing ? (1)

There is not one but many ways to define a loyal customer depending on business models, values, corporate histories. But HOW do the managers interviewed motivate their customers to stay loyal to their brands, products, services & points sales ?…

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