Eugène Schoen
Innovation & New Media Blog
Category: Social media
Blending Loyalty with Location
Posted on by eugen12
Location, Location, Location. – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…
Read MoreSpotting Consumer Needs
Posted on by eugen12
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…
Read MoreNew Seminar, New Challenges
Posted on by eugen12
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…
Read MoreTweet & Shake Experience
Posted on by eugen12
What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…
Read MoreRewinding Swiss Tourism
Posted on by eugen12
Why doesn’t Swiss Tourism use more social media platforms to promote its destinations and brands ? A country renowned for its world-famous ski resorts (St-Moritz, Verbier, Villars, Crans-Montana, Zermatt), great lakeside cities (Zurich, Geneva, Lucerne) and chocolate should be far…
Read MoreTell & Engage
Posted on by eugen12
Great communicators are great explainers – John Baldoni Tell & Engage Every brand has a story to tell and an opportunity to engage customers. Storytelling is very important as a loyal reader commented on my recent Matching Tourism & New…
Read MoreMatching Tourism & New Media
Posted on by eugen12
How do Apps & Tourism fit ? One thing that struck me during my survey interviews with companies active in Tourism was how little they used new media to engage customer. Some have Facebook pages, others Twitter accounts, others were…
Read MoreNew Event Management
Posted on by eugen12
Is this hospitality heaven ? Sipping a good coffee surrounded by nice people in a relaxed environment makes people comfortable and socialize. This is a basic working principle of successful hospitality platforms called EVENTS. Getting real world interest & attention…
Read MoreNew Consumer Rising
Posted on by eugen12
Back to basics for Twenty Ten ! A NEW CONSUMER is rising. LeShop.ch the leading Swiss online supermarket announced this week that 39’300 households bought online for the 1st time in their shop in 2009. This is a major evolution…
Read MoreCategory: Business development, Loyalty building, Social media Tags: customer community, e-shopping, online, Post-Crisis consumer, smartphone
Enter Conversation 2.0
Posted on by eugen12
Is Communication evolving into Conversation ? As the slides taken from a recent Thomas Baekdal presentation show (via NiceToFeedYou ) traditional marketing is undergoing a major revolution. Social media platforms (Twitter, Facebook, LinkedIn, …) are linking individuals with similar interests…
Read MoreCategory: Loyalty building, Social media
Eugène Schoen
Recent Posts
- Kickstarting a New Year of Timelines
- Create, Tell and Experience
- Attention, stories and a good product
- Focus on Doing, Keep on Listening
- Spreading the Word of Excellence
- Boosting New Experiences with Innovation
- Walk the Talk
- The Loyalty Marketing Rethink
- Going for Epic Tourism
- Inspiring Momentum Y
- Learning from Loyalty Leaders
- Come out and Tweet !
- Interesting read. Thanks for sharing! twitter.com/TrustValleyCH/… 9 hours ago
Eugène Schoen 