The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new…Read More
“To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and…Read More
Kites rise highest against the wind – not with it. Winston Churchill First year on Twitter One year after my first tweet, one thing is sure: Twitter is special ! Beginning on Twitter takes an open mind, curiosity and the…Read More
Location, Location, Location. – Old Hospitality Management saying Locate & Engage Location based services are really hype at the moment. In fact, they are becoming a major social media trend with innovative platforms emerging such as Twitter Places. What started…Read More
It is a terrible thing to see and have no vision. Helen Keller The WOM Effect In the midst of the Social Media Revolution, there has never been so many platforms to communicate messages and develop dynamically word of mouth…Read More
Learning never exhausts the mind. Leonardo da Vinci Learning & Sharing When I started my Loyalty Building & New Media Study one year ago, I would have never thought that there would be so much interest from entrepreneurs in Suisse…Read More
What have an iPhone, a Nintendo DS and a Wii in common? Simple yet sophisticated, each of these products are particularly successful in very competitive markets. But what is so special about them ? These highly innovative concepts combine natural…Read More
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